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Marketing Heroes: A q&a with Andrew Bonar
This week I spoke to Mr Deliverability, Andrew Bonar. A founding member of the first ever free email address service in the world, Andrew has been a pioneer of deliverability in the global email...
View ArticleWhy Pure360’s customer open rates are almost 30% above UK benchmark
According to the DMA Email Benchmarking report 2020, the average open rate benchmark is 20% for B2C and 21% for B2B. In comparison, Pure360’s customer benchmark is 28%, which means that Pure360...
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Email Marketing Reputation. Explained. Part 1.
It’s difficult, isn’t it? You’re being asked to get emails to the Inbox for the company so you can generate revenue but how can you be sure you’re doing the right thing? More to the point how do you...
View ArticleEmail Marketing Reputation. Explained. Part 2.
Reputation, Reputation In Part 1 we looked at sending practices generally and got an understanding of what factors can affect deliveries. Overall, even with what we’ve considered here, there are still...
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Email Marketing Reputation. Explained. Part 3.
Improving your reputation In the previous blogs (Part 1 : Part 2) we’ve looked at the basics of Email reputation and what the constituent parts of it are. I’m not about to teach you how to improve your...
View ArticleEmail Marketing Reputation. Explained. Part 4.
In previous blog posts we’ve looked at reputation management and some tips to see how we can keep up to date with our data. However, at some point or other, despite everyone’s best intentions, there...
View ArticleEmail Marketing Reputation. Explained. Part 5
Getting on a Deny List (A deny list is otherwise known in the past as a blacklist) In previous articles we’ve looked at Email Reputation Management and what you can do about things. What we’re going to...
View ArticleEmail Marketing Reputation. Explained. Part 6. The Summary.
In these blog posts we’ve looked at some key factors that affect your email reputation. To give you a quick and readily referenced guide for day-to-day practices, we’re going to summarise some key...
View ArticleHow to warm your dedicated IP
Successful email marketing isn’t just about great email design, personalised messaging, and advanced automation techniques. Email marketing can also be very technical. Behind the scenes, there are lots...
View ArticleHow to manually warm up a cold dedicated IP
When you receive your shiny new IP, it may have little to no sending history, this is what we call a cold IP. IP warming is an important step to acquire a good reputation with ISPs, the warming process...
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